Transaction
WorkIT raises with Audacia
Date
July, 2016
Sectors
SaaS, RetailTech
Deal type
Private Placement
Deal locations
France
Deal Team
_JPG.avif)
Sandrine
Vergnory-Mion
M&A Advisory
Background
-
With over 180 customers in Europe, WorkIT is the leader of Big Data for e-Commerce. Through its global database and e-Commerce products catalog, analysis, alert, and market benchmark software solutions, WorkIT provides its customers with distributors and renowned brands, and a 360-degree vision of their market in real-time. WorkIT’s database covers more than 17 countries in consumer electronics, home appliances, cosmetics, toys, and fashion. Founded in 2006, WorkIT operates from its offices in Paris, London, and Düsseldorf.
-
SMEs financial partner, Audacia was launched in April 2007 by Charles Beigbeder and provides innovative financing solutions to profitable and growing businesses. Audacia assists their creation, development, or transmission by strengthening the balance sheet structure.
Process
-
Benefitting from its vast experience in Big Data for e-Commerce, WorkIT collects data (prices and discounts, product features, consumer reviews, etc.) and processes it by integrating it into the world's largest database for e-Commerce products, building a reliable and accessible catalog.
-
WorkIT offers a comprehensive market overview to its clients, enabling them to analyze trends and developments in real-time through analysis, alert, and market benchmark software solutions that are easily accessible online. Since its inception in 2006, WorkIT grew steadily and currently employs over 50 people in its European offices in Paris, London, and Düsseldorf. In addition, the company recently launched a dynamic and global recruitment strategy to support its ambitious product development roadmap and international expansion.
-
This fundraising will allow WorIT to strengthen their R&D efforts, widen their database with new categories and countries, develop new solutions and expand their international commercial presence.