Transaction
SocialMoov (FR) sold to Marin Software (US).
Date
February, 2015
Sectors
SaaS, Adtech
Deal type
M&A (majority stake)
Deal locations
France
Deal Team
_JPG.avif)
Sandrine
Vergnory-Mion
M&A Advisory
Background
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SocialMoov ranks as one of the most innovative advertising platforms in the world. Founded in 2011, SocialMoov is a top-five Facebook Preferred Marketing Developer (PMD), was the first European provider to develop Twitter support, and the first platform to synchronize social advertising with TV ads. Customers of SocialMoov include Ubisoft, Lacoste, iProspect, and Havas Media. As a European-based company, SocialMoov will significantly strengthen Marin’s already substantial international presence.
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Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend. Offering an integrated platform for search, display, social, and mobile advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries.
Process
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Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, acquired France-based SocialMoov, a leading social advertising platform for Facebook and Twitter advertising. SocialMoov offers advertisers and agencies next-generation social advertising tools designed to maximize engagement and ROI.
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Performance marketing is no longer dominated by a single channel. The acquisition of SocialMoov will play a key role in Marin Software’s vision to provide the industry-leading advertising cloud through which marketers can measure, manage and optimize ad spend across the web and mobile devices. Once the acquisition closes, Marin will possess cutting-edge social advertising technologies, including Facebook video advertising, Twitter API integration, and television synchronization, which the company believes will augment Marin’s current social offering.