Transaction
Social.Lab is sold to ogilvy & Mather, a WPP subsidiary
Date
December, 2013
Sectors
Advertising Agency
Deal type
M&A (majority stake)
Deal locations
Belgium
Deal Team
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Sandrine
Vergnory-Mion
M&A Advisory
Background
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Social Lab Group is the leading social media agency in Belgium with offices in Paris and Amsterdam, providing social media services (Consulting, Community Management and Advertising) to Tier 1 advertisers.
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Ogilvy & Mather is one of the largest marketing communications companies in the world and a subsidiary of WPP. Today it has more than 450 offices in 169 cities.
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WPP is a world leader in marketing communications services and offers a comprehensive and integrated range of communications services to national, multinational and global clients. WPP has over 170,000 employees in over 3,000 offices in 110 countries.
Process
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Ogilvy & Mather acquired a majority stake in Social Lab Group. Social Lab Group is the leading social media agency in Belgium with offices in Paris and Amsterdam, providing social media services (Consulting, Community Management and Advertising) to Tier 1 advertisers. The company combines its recognized creative expertise with perfect execution. Since its foundation in 2010, Social Lab Group has developed a loyal base of customers in 3 countries. Ogilvy & Mather will leverage the team’s demonstrated social media expertise to expand Social Lab offices in other markets.