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Transaction
MediAnimal (UK) raises £5m from Iris Capital (FR)
Date
October, 2010
Sectors
E-commerce
Deal type
Private Placement
Deal locations
UK
Deal Team
_JPG.avif)
Sandrine Vergnory-Mion
M&A Advisory
Background
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Founded in 2007, MedicAnimal is a fast growth e-commerce operator focused on high-end pet care products reaching over 100 000 customers in Europe.
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Iris Capital is a venture capital investor specializing in the digital economy, primarily active in Europe. Founded in 1986 within the Caisse des Dépôts (French depository) umbrella, the company, initially named Part'Com, became independent and took the name Iris Capital in 2003.
Process
- Already selling in 6 countries, this fundraising will allow it to aggressively grow into the continent. MedicAnimal thrives in the fast-growing high-end segment of the online pet care market, selling products from medicines down to care accessories and high-end food. It is quite unique in Europe as it offers a full online prescription medicine service in many countries, great attention to quality care, and strong collaborations with pet-related communities and charities. The company is now fully scalable and ready for accelerating growth. Its visionary management will benefit from the backing of Iris, a leading international venture capital investor, and consolidate an online pet care leadership position in Europe
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