Transaction
D-AIM raises €10m
Date
April, 2020
Sectors
SaaS
Deal type
Private Placement
Deal locations
France
Deal Team
_JPG.avif)
Sandrine
Vergnory-Mion
M&A Advisory
Background
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D-AIM is a startup specializing in AI-based SaaS software for marketers. It boasts clients in the media, energy, banking, and telephony sectors. D-AIM's software allows it to arbitrate and select the best opportunity for each client at the best time and on the best channel mix.
Process
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D-AIM finalized a €10m fundraising with Alliance Entreprendre (leader of the operation), SWEN Capital and Sofiouest, a historic investor in the company, as well as Omnes Capital who are renewing their confidence by participating in this new round of funding. Shamrock acted as exclusive advisor for this private placement.
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This round of funding accelerates the launch of the D-AIM product, which aims to revolutionize customer marketing. Marketed since January 2020, the company's flagship product already has several customers. It is marketing software based on artificial intelligence and allows you to deliver the right message, via the right channel, to the right person. The round of funding also accelerates the company's international development.