Transaction
Clic and Walk raises €3.5M
Date
July, 2015
Sectors
SaaS, Martech
Deal type
Private Placement
Deal locations
France
Deal Team
_JPG.avif)
Sandrine
Vergnory-Mion
M&A Advisory
Background
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Launched in 2012, Clic and Walk is the European leader in crowdmarketing. Its platform allows brands (manufacturers/retailers) to obtain real time data about their products at any point of sale or directly from the consumers. The community is already 250 000 strong across France, Germany and the UK.
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CITA Investissement is a fund dedicated to French SMEs. Its EUR 100 M funds were contributed by Bpifrance and KIA (Koweit Investment Authority). CITA Investissement invests between EUR 1 M and EUR 15 M, leveraging 30 years of experience spanning growth capital, venture capital as well as buy-outs.
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The Fonds Ambition Numérique is a fund dedicated to startups in the digital sector as part of the Programme d’Investissements d’Avenir (PIA), funded by the Caisse des Dépôts and managed by Bpifrance Investissement. This fund co-invests in startups which demonstrate high potential of innovation and growth, develop new technologies, new consumption behaviors or services in the digital economy.
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With a target of EUR 40 M by the end of the year, Breega Capital is a venture capital fund (1st French fund to be EuVCA registered). It was founded in March 2013 by Maximilien Bacot, Benoît Marrel and François Paulus, three entrepreneurs in the telecom and internet space.
Process
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This funding round will allow Clic and Walk to accelerate its European development and invest in R&D to develop more powerful algorithms for faster aggregation of data. This investment raised with CITA Investissement, Bpifrance and Breega Capital, is a landmark Series A round for the crowdmarketing sector in 2015 in Europe. It will enable Clic and Walk to better meet its clients’ requirement for pan-European coverage.
