Transaction
Adventori sold to The Cool Company
Date
July, 2024
Sectors
Adtech, SaaS
Deal type
M&A (majority investment)
Deal locations
France
Deal Team
_JPG.avif)
Sandrine
Vergnory-Mion
M&A Advisory
Background
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ADventori is a data-driven, creative ad server whose mission is to personalize, automate, measure and optimize advertising. Advertisers, creative agencies, media and DSPs rely on our platform to improve the efficiency of digital placements (banners, mobile, video, social ads, CTV, landing page, native ads, DOOH) by integrating real-time data from the advertisers, or publisher sites. Founded in 2009, ADventori has established itself as a key player in the digital advertising industry, serving a diverse clientele — including such heavy-hitters like Coca Cola, Air France, Renault, and Disneyland.
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Brands under The COOL Company include Insticator, an engagement platform for publishers, Balihoo, a complete advertising management platform for franchise and network businesses, COOL Media, a managed service solution for agencies and brands to reach and measure audiences, and OKO Digital, delivering website and app publishers everything they need to maximize their ad revenue. Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers.
Process
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The COOL company acquired ADventori whose exclusive financial advisor for the transaction was Shamrock. ADventori is widely recognized for its innovative Creative Management Platform (CMP), and Dynamic Creative Optimizations, which empower advertisers to create personalized and impactful advertising campaigns across digital channels, while reducing creative costs thanks to automation and AI.
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This strategic move marks another significant step in the COOL company’s expansion strategy, having recently acquired other innovators in fields such as franchise-marketing, connected TV (CTV) attribution, and more. Their advanced technology enables tailored ad experiences that resonate with audiences on a deeper level, which was one of the driving forces behind this acquisition — and part of a steady progression as the COOL company assembles a complete, vertically-integrated enterprise.